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The Cruz Poster 2012


Designed after the famous illustration by Saul Steinberg that appeared on the cover of The New Yorker in March of 1976, “The Cruz” is a humorous “one-point-perspective” that embraces the way Santa Cruz residents view themselves and the rest of the world. Scudder calls the piece a “community illustration,” since everyone who gave him ideas agreed almost unanimously on the things that mattered most to Santa Cruz. Famous surf breaks, tattoo and massage parlors, the 2011 tsunami, street performers and various inside jokes make up the 300 or so specific-to-Santa Cruz details. In the distance, Burning Man flickers larger than the Statue of Liberty, and little figures hop both ways over the Mexican border.

The poster is “temporary guerilla,” hung with glue in the same fashion guerilla street artists hang their art, and although it’s been treated to be “slightly weatherproofed,” Scudder says it’s only a matter of time before the fog takes it.

But this is coming from a man who got his kicks last week out of toting a27-foot cardboard girl around town to photograph peeking into second story windows: The “very innocent” yet curious cardboard giant (she’s between 12 and 14 years old) is a precursor to a much bigger project Scudder’s working on, and a testament to his belief that art can be temporary.

“It’s literally there for a matter of moments, so it really only lives in photographs,” said Scudder.

“One day I hope we get to the point where we’re like Barcelona or Paris, where everything’s a piece of art, including the people. But we’ll get there one day,” Scudder says.

 “The Cruz” posters are for sale at 

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