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All mapmakers choose what to include as well as what to leave out — and accordingly, a map is a reflection of its maker and how it will be used. Santa Cruz artist Kirby Scudder created a poster of Santa Cruz that included only the features he found most emblematic of the city. To create large city maps, he uses Google Earth for research and Photoshop with a Wacom tablet to painstakingly draw people, vehicles, buildings, shadows, land and water features from an angled aerial perspective. He takes great liberties with spatial accuracy — bending and foreshortening land masses, selectively showing only the resonant landmarks, streets and buildings he believes are the essence of “The Cruz.”  Santa Cruz Sentinel 2015



The ‘Watsonville, Strawberry Capital of the World’ print is a tribute to one of California’s important cities. The print highlights some of the people, places, and surrounding areas that have made Watsonville  a world class city. Watsonville, California is known all over the world as a center for agriculture, especially berries. Watsonville is in the heart of the Californian vegetable and fruit growing area within the fertile Salinas Valley and Pajaro Valley. Apples, strawberries, artichokes, and many other crops thrive in its temperate climate.  Along with agriculture Watsonville has a strong cultural community each year celebrating events such as the Watsonville Fly-In and the Watsonville Strawberry Festival at Monterey Bay and attractions like Watsonville Plaza, the Henry J. Mello Center, Agricultural History Museum, Watsonville Fairgrounds, Pajaro Valley Arts Gallery, and the Pajaro Valley Historical Museum.

I am excited to include Watsonville in a portfolio of cities and regions I have illustrated over the last 20 years. As an artist, I have created edition posters celebrating cities and regions around the country. Some of those include Boston, Silicon Valley, Route 128, Wall Street, Palo Alto and Santa Cruz to name a few.

Watsonville Airport
The Pajaro River and Driscoll's
The Pajaro River and Driscoll’s

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 The Watsonville  print is well under way and will be completed by May and available for distribution in late June 2015. Slideshow are images from past posters.



The ‘Watsonville, Strawberry Capital of the World’ will be available for distribution in June in time to be distributed at this Summer’s upcoming events. The print will be promoted through, social media channels and targeted events. I am looking for a limited number of regional sponsors that embody the spirit of  Watsonville, its culture and its contribution to the regional community.

The poster will be used to promote Watsonville over the next 2 years. The poster will be 19″ X 27″ and 2,000 will be printed and distributed in bookshops, local shops and venues throughout Santa Cruz and Monterey County. The poster will also be distributed by sponsoring companies and available online. Additionally, it will be promoted through, social media channels and targeted events.

Sponsors have found that their community identifies with sponsor contributions to economic development, local culture and best practices for industry.

Benefits include:

  • Logo Identity representation on the poster for 2 years

  • Institutional marketing to a local market

  • Identity representation on web and social media campaigns

  • Sponsorship is an inexpensive way to be seen by individuals throughout Santa Cruz and Monterey County

  • Each Sponsor receives 30 complimentary posters


Sponsorship Rates



University of California, Santa Cruz
Sacramento Metro Chamber
Santa Cruz County Bank
National Marine Sanctuaries Monterey Bay
Bank of Boston
Palo Alto Chamber of Commerce
Garden Court Hotel
Sheraton Corporation
New Leaf Markets
Shawmut Bank
Communications & Power Industries, International
Museum of Art & History
Bay Federal Credt Union
Growin in Watsonville
Watsonville Airport
Habitat for Humanity
Accent Arts
Santa Cruz Boardwalk
EF Hutton
Sonata Hotels
True Olive Connection
Bookshop Santa Cruz
Sante Wines
San Mateo County/Silicon Valley Convention & Visitors Bureau

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