Site Overlay

Santa Cruz, the view of the World from the Cruz

past posters




‘Santa Cruz, the view of the World from the Cruz’

The ‘Santa Cruz, the view of the World from the Cruz’ print is a tribute to one of the California’s important and creative cities. The print highlights some of the places, attractions, points of interest that have made Santa Cruz a world class city.

Santa Cruz

“The Cruz” Poster

Four years ago I created the popular “The Cruz” poster, a tribute to this amazing city. So much has changed in those 4 years that I am doing a revised version that reflects many of the changes that have taken place. 



The Beach Boardwalk at night. Magical.

I am excited to include Santa Cruz again, in a portfolio of cities and regions I have illustrated over the last 20 years. As an artist, I have created edition posters celebrating cities and regions around the country. Some of those include Boston, Silicon Valley, Sacramento, Route 128, Wall Street, Palo Alto, Watsonville and Santa Cruz to name a few.

 The Santa Cruz print is well under way and will be completed by November and available for distribution in January 2016.


the slideshow are images from past posters.

This slideshow requires JavaScript.




Sponsor logos appear at the bottom of the poster

The ‘Santa Cruz, the view of the World from the Cruz’ poster will be available for distribution in January. The print will be promoted through, social media channels and targeted events. I am looking for a limited number of regional sponsors that embody the spirit of Santa Cruz, its culture and its community.

The poster will be used as a promotional tool over the next 2 years. The poster will be 19″ X 27″ and 2,000 will be printed and distributed in bookshops, local shops, visitor centers and venues throughout Santa Cruz County. The poster will also be distributed by sponsoring companies and available online.

Sponsors have found that people identify with sponsor contributions to economic development, local culture and best practices for industry.

Benefits include:

  • Identity representation on the poster for 2 years

  • Institutional marketing

  • Identity representation on web and social media campaigns

  • Sponsorship is an inexpensive way to be seen by individuals throughout Santa Cruz County.

  • The posters are a great promotional tool and have been enjoyed by people around the world.

  • Each Sponsor receives complimentary posters and by selling their complimentary posters, sponsors have recouped their sponsorship investment


Sponsor Rates click here


University of California, Santa Cruz
Bay Federal Credit Union
Santa Cruz County Bank
City of Watsonville
Pajaro Valley Arts Council
National Marine Sanctuaries Monterey Bay
Bank of Boston
Palo Alto Chamber of Commerce
Garden Court Hotel
Sheraton Corporation
Farm to Fork
New Leaf Markets
Shawmut Bank
Communications & Power Industries, International
Museum of Art & History
Accent Arts
Santa Cruz Boardwalk
EF Hutton
Sonata Hotels
True Olive Connection
Watsonville Airport
Habitat for Humanities
Santa Cruz County Arts Council
Bookshop Santa Cruz
Sante Wines
Sacramento State University
UC Davis Health System
San Mateo County/Silicon Valley Convention & Visitors Bureau



The Watsonville poster on the cover of Goodtimes weekly Arts & Entertainment Magazine


All mapmakers choose what to include as well as what to leave out — and accordingly, a map is a reflection of its maker and how it will be used. Santa Cruz artist Kirby Scudder created a poster of Santa Cruz that included only the features he found most emblematic of the city. To create large city maps, he uses Google Earth for research and Photoshop with a Wacom tablet to painstakingly draw people, vehicles, buildings, shadows, land and water features from an angled aerial perspective. He takes great liberties with spatial accuracy — bending and foreshortening land masses, selectively showing only the resonant landmarks, streets and buildings he believes are the essence of “The Cruz.”  Santa Cruz Sentinel 2015

“Mr. Scudder’s posters have been collected by buyers from around the globe, a reflection of his keen eye and commitment to the regions that he illustrates. His unique vantage point captures the insider’s view of the communities he portrays. When completed he has captured the spirit of a place for thousands of viewers to enjoy.”  Benjamin Taylor, Painter/Educator

Copyright © 2022 Kirby Scudder. All Rights Reserved. | SimClick by Catch Themes
%d bloggers like this: